Similarly to reviews and positive feedback, if a film is still be advertised during awards season when the team or actors are nominated for awards, the trailers and posters can include these details. This also helps sell the film to its audience as people will see these quotes and rates from. Once a film has been screened to critics, the promotion team of a film can re-create posters or re-cut trailers to include positive reviews, ratings, feedback and recommendations. If the film has a small cast, then only the main actors are on the poster, but if the film has a well known cast, then usually all of the big names are on the poster to sell the film. The actors of the film are listed either at the top or bottom of the poster, or at random points of the poster if the film genre can get away with random arrangements. If it is a big name director/producer, then the name is big on the poster, if not then it is still visible but not as obvious.
big name directors like Steven Spielberg or producers like Tim Burton).
Usually the director and producer of the film is displayed, especially if the director and producers are well known and are the main selling point of the film (eg. There are a few expectations of this when it comes to teaser posters (when the film hasn’t been made yet but the film has already generated a lot of talk) or because the film is so well known, that it doesn’t need the title Images on posters portray the narrative of the film, so they have to be clear.įilm posters nearly always have the film’s title on it, because if not, no one will know what the film is called and wouldn't be able to find out more information. These can be either stills from the film, character shots but they always contain some type of iconography to reveal the film’s genre and something about the film. There could be reviews or titles of other films that the company has madeįilm posters always contain a main image which is what audiences, passer- by and people see when the poster catches their eye.Information on the Directors and Production Company is often displayed in a billing block at the bottom of the poster.There is usually an indication of when the film is being released – either a date or ‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In Cinemas This Summer’.The poster should be designed to attract the largest audience possible.